Does it seem absurd to run an advertising campaign to get mothers of infants to serve up sugary soda to their babies?
It does seem ridiculous now; but at one time, it was the goal of advertising executives to convince parents that sugary drinks were perfect for infants and children.
The ad copy on the ad above read in part, “This young man is 11 months old and he isn’t our youngest customer by any means. For 7Up is so pure, so wholesome, you can even give it to babies and feel good about it.”
Yes, that’s right – feed your…Read More »