Advertising Coke and 7Up to Mothers

Does it seem absurd to run an advertising campaign to get mothers of infants to serve up sugary soda to their babies?

It does seem ridiculous now; but at one time, it was the goal of advertising executives to convince parents that sugary drinks were perfect for infants and children.

The ad copy on the ad above read in part, “This young man is 11 months old and he isn’t our youngest customer by any means. For 7Up is so pure, so wholesome, you can even give it to babies and feel good about it.”

Yes, that’s right – feed your…Read More »

Two Tips to Deal with People that Sabotage Your Weight Loss Success with Food-Love

For some people, food means love. They might give food as a symbol of love. Others want to over serve you, or fill your plate with giant portions of food as a way of saying, “I love you!”

There are other reasons people might want to do the things listed above, but let’s concentrate on the friends and family members that love you.

The first example, is a friend of yours brings cake, cookies or candy to your desk and presents it as a gift. “Look what I brought you!” they say with a big smile.

Now what do you do?


Tip…Read More »

Tried everything, no weight loss. Frustrated – help!!

Q. Hello – I am looking for answers to my now 19-year-old daughter’s weight issue and maybe you are the person to finally give us answers.

My daughter has been a dancer from the age of 6 and started competing around age 12 which kept her very active fit and healthy. Around age 16 or 17 she decided she wanted a careen in the dance industry. She continued high school studies, while attending a private dance school six days a week after school and performing in competitions.

At age 17 she started to gain weight and feel unwell so after…Read More »

Ready-to-Use Grilled Peppers, Onions and Mushrooms



Many of us love grilled vegetables, but don’t always have the time to clean and chop them. To remedy that situation, I like to prepare a large batch of grilled veggies when I have the time. I can then put the extra veggies in the refrigerator for uses later in the week or I’ll freeze the extras.



Ingredients for a large batch

2 – Vidalia onions

2 – 8-ounce packages of mushrooms (portabella or white)

2 – Peppers (all the same kind or mix and match red, green, yellow, orange and poblano)

2 – Tablespoons of butter

Preparation and cooking

Clean, cut and prepare the…Read More »

Best Fruits: Lowest Sugar, Glycemic Index, Glycemic Load


I received a great question from a Fat-Burning Machine Facebook follower. Rana asked about the list of fruits shown in the book, “Become a Fat-Burning Machine.” The question was:

Hi, do you have a more detailed fruit list on what is high/med/low sugar. The list in the book does not cover all the fruits. Thx!!!

In the book, I get people started with a chart of high-, medium- and low-sugar fruits. It is a starting point to help new Fat-Burners rein in sugar consumption. Notice that in the meal and snack guidelines, a serving of fruit is always paired…Read More »

Three Habits that Make You Fat


Here are three habits that might be contributing to your increasing waistline.

Habit #1: Eat foods that promote fat storage.

Your body is designed to store fat for survival purposes. When we wandered the earth without easy access to food, our bodies needed a way to ensure survival until the next food cache became available. Most diets ignore this fact and that’s why they don’t work.

Solution: The human body was also designed to burn fat in order to  survive. If you use fat-burning strategies to your advantage, you can turn your body into a Fat-Burning Machine.

Habit #2: Ignore metabolic syndrome symptoms….Read More »

The Fat-Burning Machine™ Story

Helping people succeed is the focus of my business, and the essence of my life’s purpose. It’s what I do. My name is Gale Bernhardt.

For over 30 years I’ve coached athletes at all levels of sport; from professionals to those who just want to stay healthy and fit. What I’ve learned is that it doesn’t matter whether your goal is the Olympics or to simply get the most out of life, diet and exercise are the keys to success.

The problem is that the so-called “experts” have over-complicated weight-loss and fitness.  Their prescriptions have become too confusing and — frankly — unrealistic for normal, busy folks like us.

In 2014…Read More »

The Fat-Burning Machine Diet’s Promises

The Fat Burning Machine diet and exercise strategies work in concert to help you lose weight and keep it off. You don’t have to exercise; but if you choose to exercise you will see results more quickly. People ask how Fat Burning Machine is different than other diet plans. Here are just a few ways it is different:

  • No calorie counting. Most diets ignore the metabolic effects that food has on your body. We guide you to select the right foods to help you feel your best and lose weight.
  • No pre-packaged food subscription plan. Some diets want you hooked…Read More »
  • What treadmill speed helps me burn fat and lose weight?

    Q: Hey Gale. Can you tell me what speed should I use on my treadmill in order to lose weight? Lisa C.

    A: Hi Lisa! Great question, thanks for sending it my way.

    The treadmill speed each person uses to gain fitness and lose weight is individual. I like to use five exercise zones based on perceived effort. You can gauge your effort based on your breathing. You can then link this perceived effort and your breathing to pace on the treadmill.

    If you are just beginning to exercise or you are early in the exercise process, focus on the first two…Read More »

    Recent study linked artificial sweetener use to increased risk of weight gain, heart disease and other health issues

    Most people consume artificial sweeteners with the main goal to reduce calories and lose weight or control weight. If you consume these fake sweeteners, I’ll bet the reason is you believe they help you lose weight – right?

    The concept of fewer calories consumed equals sure weight loss is a concept that has recently come under high scrutiny. We have learned that not all calories are equal. Food composition has a direct effect on hormones and metabolism.

    Artificial sweeteners help weight loss – or – aid in weight gain?

    If the goal for the use of artificial sweeteners is to aid…Read More »