In an interesting experiment, researchers found that by increasing the size of a wine glass – while keeping the actual serving size of wine the same – it resulted in an increase in sales of nearly 10%! So just by increasing the glass size, sales and consumption increased. Why does glass size increase consumption? Is this because people ordered more glasses of wine, feeling like they were getting a bargain? Is this psychology part of our recent “super-size-me” mentality? Why have we been trained to think and feel that more is better?
Certainly, affordability and social factors influence our wine…Read More »